Courtsey : lostartofblogging.com

We will explore Social Media in the light of Network Theory in the next few posts. And figure out ways how to tap into the mathematics of Network Theory to make the market work for us.Here are some starters for you.

1. We don’t need a Social Media ROI model :Here you will get some very pertinent ROI models for the social media.Essential read !
2. 3 Surprising Mathematical Principles That Every Persuasive Marketer Must Know: It is a blog post based on my presentation to the marketing team of my erstwhile employer, Mindvalley. I talk about 3 little known mathematical principles, tied to psychology, which will tremendously help you in reaching out to the market.
3. How to Understand Your Audience: Data Collection & Analysis: Maki’s blog is one of my favorites . Here he details various useful metrics to consider while< analyzing your blog traffic and gives some tips on how to (more…)

   Tags: Business, Consumer, Marketing, Psychology, Social Media, Social network

Coutsey : www.scu.edu

There are a few books which impact you on so many levels and from so many angles. ‘ Banker To The Poor: Micro-Lending and the Battle Against World Poverty‘ by Prof. Muhammad Yunus is one of them for me. The book is about the story of Grameen-Bank and how it came about, how it expanded and how it changed the life of millions of people. The book is just unputdownable.(Grameen-Bank and Prof.Yunus got the Noble Peace Prize in 2006.) I read around 200 pages in just first sitting.(it has 277 pages.)Through this book I witnessed the very soul of entrepreneurship and have gleaned some lessons for you:

(1) Believe in the creative spirit of yourself and others around you. When Prof.Yunus started the Grameen Bank his basic premise was the power of creativity of the borrowers of micro-loans. Without believing in the creative spirit of the poor borrowers, there is no way micro lending would have succeeded. Even if you are just self employed, if you believe in the creativity of your model and the people who use it, quickly your model will be adopted far and wide. That is also what happened with open source technology.

(2)An entrepreneur has to see through social conditioning. Entrepreneurship has one major thing in common with philosophy of science. That thing is (more…)

Tags: Bank, Banker to the Poor, Business, Grameen Bank, Muhammad Yunus, Nobel Peace Prize, Poverty