Strategy:

A strategy is a long term plan of action designed to achieve a particular goal. Strategy is differentiated from tactics, or immediate actions, with resources at hand by its nature of being extensively premeditated, and often practically rehearsed.

In the last post we saw how Bill Gates used a Portfolio of Strategies(henceforth called PoS) to remove some unnecessary uncertainties from the market. Today, we will extend and innovate on the PoS strategy in relation to internet marketing.

There are clear identifiable steps to deploy PoS strategy. And they can be roughly classified in the following manner:

1. Identify a global aim. First you have to identify the common meeting point where you want to go with your PoS.For example, the global aim of Microsoft was to be the leading PC software company. Each strategy in the PoS was achieving this common goal.
2. Contextualize your PoS. Just identifying a goal is not enough. Next comes putting your PoS in a context. Contextualizing mandates setting limitations.Let’s say your global aim is to make money through blogging, then contextualizing the PoS would amount to (more…)

   Tags: Bill Gates, Marketing, Microsoft, Strategy, Uncertainty